The Debut
Noir Immortal
The first signature of the House — one composition, presented as a statement rather than a range.

The Signature
Time fades. I don't.
Noir Immortal is composed as a single statement rather than a range. It is presented in a 60 ml House flacon and built at approximately 30% oil concentration — a density chosen for depth and steadiness, not for volume.
It is a dark Eau de Parfum being developed around smooth leather and controlled oud — the two materials the House confirms are in the working structure. The current development direction adds warm amber-resin depth and a restrained smoky shadow, with warm woods, musk, saffron and incense used for movement and texture.
That direction describes the composition as it stands in refinement, not a final note architecture. The full architecture, wear characteristics and the official introduction will be published by the House only once the formula is locked. No performance claim is made here before that point.
Three Disciplines
What it is made to do.
Quiet Power
It does not announce. It settles, and the room adjusts around it.
Timeless Presence
Composed to sit outside season and trend — recognisable rather than fashionable.
Deep Mystery
Read differently by everyone who meets it, and never fully explained.
The Product
Noir Immortal
- Concentration
- Eau de Parfum · approximately 30% oil
- Size
- 60 ml House flacon
- Price
- £89
- Launch market
- United Kingdom · free delivery
- Availability
- Ordering not yet open · in refinement
- House
- ZAYA+® — ZAYAPLUS LTD, United Kingdom
No order can be placed on this site today. Delivery and returns information for the United Kingdom launch is set out under Shipping & Returns.
You will not be asked what you are wearing. You will be remembered as the person who wore it.
The olfactive story and the craftsmanship standard are told separately, because each deserves its own silence.