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The Debut

Noir Immortal

The first signature of the House — one composition, presented as a statement rather than a range.

The Noir Immortal flacon by ZAYA+ — matte black glass with a brushed gold cap, photographed against a clean white background
Noir Immortal · 60 ml flacon

The Signature

Time fades. I don't.

Noir Immortal is composed as a single statement rather than a range. It is presented in a 60 ml House flacon and built at approximately 30% oil concentration — a density chosen for depth and steadiness, not for volume.

It is a dark Eau de Parfum being developed around smooth leather and controlled oud — the two materials the House confirms are in the working structure. The current development direction adds warm amber-resin depth and a restrained smoky shadow, with warm woods, musk, saffron and incense used for movement and texture.

That direction describes the composition as it stands in refinement, not a final note architecture. The full architecture, wear characteristics and the official introduction will be published by the House only once the formula is locked. No performance claim is made here before that point.

Three Disciplines

What it is made to do.

Quiet Power

It does not announce. It settles, and the room adjusts around it.

Timeless Presence

Composed to sit outside season and trend — recognisable rather than fashionable.

Deep Mystery

Read differently by everyone who meets it, and never fully explained.

The Product

Noir Immortal

Concentration
Eau de Parfum · approximately 30% oil
Size
60 ml House flacon
Price
£89
Launch market
United Kingdom · free delivery
Availability
Ordering not yet open · in refinement
House
ZAYA+® — ZAYAPLUS LTD, United Kingdom

No order can be placed on this site today. Delivery and returns information for the United Kingdom launch is set out under Shipping & Returns.

You will not be asked what you are wearing. You will be remembered as the person who wore it.

The olfactive story and the craftsmanship standard are told separately, because each deserves its own silence.