The House
An independent British fragrance house
ZAYA+ was founded on a single discipline: nothing is released until it can stand still in a room and be felt without introduction.
Quiet Power
Presence, not persuasion.
ZAYA+® is an independent house registered in the United Kingdom, operating as ZAYAPLUS LTD. It is small by intention. Every decision — composition, glass, weight, the space around a word — passes through one question: does this make the House clearer, or only louder?
Loudness is inexpensive. Restraint is not. The House works slowly because slow work is the only work that survives being lived in.
Founder Vision
What is true is kept, not restyled.
The House was not built to invent a character. It was built to hold one steady. The founder’s intention is editorial rather than commercial: keep what is real, remove what is decorative, and let the object speak at its own volume.
That is why ZAYA+ publishes little and confirms less. What appears here is what is settled.
Purpose
Success should travel further than the House.
ZAYA+ was built to become an enduring and independent House. But independence was never intended to end with the people building it.
As the House grows, 25% of its net profits are intended for meaningful charitable work — supporting food, education, vulnerable children, shelter and longer-term opportunity.
This is not a reason to buy ZAYA+. It is simply part of what we believe success should make possible.
What we create should remain. What it enables should reach further.
A Soul Layer
Liverpool, in spirit.
The House draws its temperament from a northern English port city: water, weather, architecture that carries its age without apology. This is inspiration, not address. ZAYA+ is a British house registered in the United Kingdom; Liverpool is the mood it recognises itself in.
Calm water. Hard stone. Nothing performing.
The making standard is set out under craftsmanship, and the city that shaped the temperament under Liverpool.