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ZAYA+ Noir Immortal bottle — satin black with warm-white lettering and a gold cap — on a rock above an alpine valley at sunrise

British Luxury Fragrance House

TIME FADES. I DON’T.

Noir Immortal · The Debut Signature

The House

ZAYA+ is a British fragrance house shaped by restraint. A signature is released only when it can stand still in a room and be felt without introduction.

More on the House and its standards.

  • The First Signature

    Noir Immortal

    Quiet Power. Timeless Presence. Deep Mystery.

  • The House

    Shaped by Restraint

    A signature is released only when it can stand still in a room.

  • The Standard

    60 ml ℮

    Eau de Parfum · target of approximately 30% oil.

  • The Direction

    Leather. Oud.

    The remaining architecture is still in refinement.

    In refinement

Wearing It

How it lives

Noir Immortal by ZAYA+ — satin black flacon with warm-white lettering and a gold cap among dark oud wood, leather tones and pieces of amber resin in warm low light

On skin

Composed for the person wearing it first, and the room second.

In a room

Intended to be noticed after you have spoken, not before.

Afterwards

It is the part of an evening people describe without being able to name.

You will not be asked what you are wearing. You will be remembered as the person who wore it.

It is still being refined. The House will say so once, and The Private List hears it first.

The Private List

Join the Private List

Receive the official introduction of Noir Immortal and selected updates from the House of ZAYA+.

Noir Immortal is still in refinement and ordering is not yet open. Questions are answered in the House FAQ.

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Witness the unfolding.